A seed is a potential investment component for a lender at eChithi, to align with the rapid growth and strong community of the e-commerce industry. It allows the lender to convert liquid money into an item and vice versa at any time from anywhere. It is an idea of being an owner of a certain amount of consumable items at the middle position in between the warehouse as well as the consumers. As eChithi is specialized in online retail, thus a wide variety of items like foods, books, electronics, gadgets, toys, dresses, beauty products, hardware tools, housewares, medical accessories anything can be considered as a ‘seed’. All of the seeds have a dynamic life-cycle depending on the demand of the marketplace.

The core of this program is an AI based dynamic queue, which offers a distinctive entry point for an individual lender to fulfill financial needs. Any of the lenders with the lowest possible amount of investment is capable of owning a seed. It refers to an allotment of a minimum number of items in the warehouse called ITS. Once the ITS is accomplished, a seed will be treated as matured and then the projected profit will be credited upon the ‘Policy of Return’. A seed can be returned at any time without any prior closing requests or re-queued before the maturity of it. Also it allows a lender to own an individual seed of a specific item at a time just to assure an equitable investing environment for everyone.

Equitable Earnings: Ensures equitable earnings environment for everyone
Sustainable Investment: Motivates for a personalised financial contribution with minimum investment
Assured Ownership: Allocates the ownership on the consumable items
Mutual Collaboration: Establishes a mutually profitable collaboration by rapid sells
New Possibilities: Contributes to the sustainable growth in terms of expansion of new items

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