A lender can be considered as a potential financer for eChithi, to align with the rapid growth and strong community of the eCommerce industry. This role makes a user capable of converting liquid money into items or assets and vice versa at any time from anywhere. As eChithi is specialised in online retail, thus a diverse array of items like foods, books, electronics, gadgets, toys, dresses, beauty products, hardware tools, housewares, medical accessories or any kind of operational tools as well as resources including computers, data centre, robots, transportation vehicles anything could be a scope of investment. Thus this would be an assured enhancement for leading the best consumer experience at eChithi.

The contributions of a lender is very crucial, as it refers to an individual person or entity which provides financial support to facilitate the investment in expansion, innovation, and uses of modern technology at eChithi. At present, there are a total three types of modules available for a lender for investing which are as follows- seeds (consumable items), roots (operational assets/tools), and leaves (micro production firms). All of these modules are countable and queueable in the form of a smallest possible unit. Each of the modules has a predefined life-cycle and the projected profit will be credited upon their completions. An investment can be initiated or terminated instantly; thus it is completely free of risks.

Equitable Earnings: Ensures equitable earnings environment for everyone
Financial Freedom: Motivates for a personalised financial contribution with freedom
Sustainable Investment: Contributes to the sustainable growth in terms of expansion and durability
Assured Ownership: Allocates the ownership on the consumable items or operational resources
Mutual Collaboration: Establishes a mutually profitable collaboration

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